Put the customer first is not necessarily the right advice.

As an entrepreneur, put your team first.

Put the front-line staff, and their team leaders first.

The goal is to maximise the odds of repeat business driven by turned-on employees serving their customers.

Your primary focus as a startup leader is your team.

The primary focus of your team is the customer.

Workers who feel truly cared for are the key to creating a business that can grow quickly.

If your team is happy, their energies will feed-off to their customers.