Every day, we sell ourselves in adjectives that sell us short.

We define ourselves as: Leader, expert, entrepreneur, communicator, specialist, efficient, experienced, better, faster, cheaper.

We have watered down the effort of showing, for the convenience of telling.

There is a better way.

Don’t just tell us about the features and benefits of your product. Show us how that product changed the lives of the people who used it.

Don’t just tell us about the services you offer. Show us how you helped your client achieve the outcome they dreamed of.

Don’t just tell us about your skills and expertise. Show us the impact those skills had on someone or something.

If a picture is worth a thousand words, a demo is worth a thousand meetings.

To build trust with your customers, don’t just tell, show.

Your work matters. Show us why.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s