When you have an idea, it makes you excited, and it is always easier to tell anyone about it, but you are more likely to be more effective if you demonstrate it with a prototype.
“This is just a sketch.”
“…a rough draft…”
“…something we threw together…”
“… Something I built….”
“…. A draft of a chapter I wrote….”
I’m a huge fan of prototyping.
Prototyping just about anything is faster and more effective than ever before.
It makes hypothetical questions go away and surfaces real issues.
It gets things moving.
And most important of all, prototyping eliminates fear.
When I attend pitching of ideas, I find that entrepreneurs who have invested some time and money on a prototype tend to be more convincing than those with just ideas. I’m not taking the value of ideas away.
When you watch Dragon’s Den, you see entrepreneurs pitch lots of prototypes to support their ideas.
If a picture is worth a thousand words, a prototype is worth a thousand meetings.
Show me, even better demo it, don’t just tell me about it.
PS: A prototype is an early sample, model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned from.