A powerful marketing tactic: tell me exactly when I’m going to get it.
“This project will be done by 12 midday on Tuesday.”
“You’ll get the delivery at 4 pm.”
Fedex has made billions delivering packages that didn’t even have to be there fast, they merely needed to arrive at a date and time that we knew about in advance.
We don’t want to hear, “up to 11 business days or within 2 weeks” We hope you care more about our project than that.