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“Smart companies fail because they do everything right. They cater to high-profit-margin customers and ignore the low end of the market, where disruptive innovations emerge from.“ — Clayton M. Christensen

About the Course:

Entrepreneurs today have a problem. They know their businesses must be competitive and innovative in order to grow. But innovation is hard making growth a distant dream especially given today’s economic environment where investment capital is difficult to come by and banks and investors are less interested to risk with businesses.

Entrepreneurs know innovation is the ticket to successful growth. But they just can’t seem to get innovation right. How do you make disruptive innovation reality for your business? how do you disrupt your competitors? Where do you start, what do you do?

All the big words about disruption innovation, and technologies can be intimidating for a new entrepreneurs.

Isn’t there a better way of getting clients instead of this daunting task of fighting for market share with big established businesses, which is like David and Goliath battle.

Instead of fighting for an existing market share, how about you create new markets.

The idea of this short course is to help entrepreneurs desperate for real, long-term answers to understand how to use innovation in their businesses to be disruptive.

How to create new markets for your business instead of stealing clients from other businesses.

This course is a call to action for anyone who wants a fresh take for growing their business and be more prosperous.

The majority of the principles taught in this course are based on Clay Christensen, Efosa Ojomo and Karen Dillon’s new book, The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty [2019].

What you will learn:

  1. What is Disruptive Innovation and how to use it to create prosperity?
  2. Types of Innovations
  3. How to create new markets
  4. Assess new opportunities and potential threats
  5. Barriers to creating new markets
  6. Pull vs. Push Innovation Strategies
  7. Consumption vs. Non-Consumption Economies
  8. Where does growth come from?
  9. Discover Jobs to be done and develop frameworks to better understand customer needs
  10. The key principles of market-creating innovations
  11. How innovation created prosperity for many
  12. Overcoming Innovation Barriers
  13. If you build it, they may not come
  14. Innovation precedes development
  15. Reframing problems
  16. Organise for innovation and maintain a disruptive scope

Case Studies:

  • Mo Ibrahim’s Celtel
  • Nigeria’s Nollywood
  • Henry Ford’s Model T
  • SA 2010 FIFA World Cup
  • Richard Leftley’s MicroEnsure
  • Tolaram/Indomie Noodles
  • Capitec Bank
  • Isaac Merritt Singer [Singer Sewing Machine]
  • George Eastman Kodak
  • Sony
  • Toyota
  • Samsung
  • Javier Lozano Clinicas Del Azucar
  • Grupo Bimbo

Who will benefit:

Entrepreneurs and managers:

Discover what causes customers to buy your products and why, and predict when disruption will happen.

Learn how to be disruptive in your industry and how to create new markets for your business instead of competing for already existing markets in an already saturated industry.

Aspiring Entrepreneurs:

Those who are working full time in a company but wish to start and run their businesses.


Creating Prosperity through Disruptive Innovation consists of 20 to 25 hours of material delivered at class sessions over a five-week period. Two group exercises and an individual final paper are required for course completion.

Length: 5 weeks or 3 weeks [Please select the schedule you prefer]

Class Dates: Wednesday of 6, 13, 20, 27 March, 3 April 2019 [5 weeks] or 05, 06, 12, 13 19 March [3 weeks] [Please select the schedule you prefer]

Cost: R2, 500

Time: 18:00 to 20:00

Lecturer: Dr. Roche Mamabolo 

Venue: Midrand [Johannesburg]

To apply:

Application deadline: Friday, 01 March 2019