The thing about making eye contact is that once you see, it becomes very difficult to un-see.

Once you see poverty, it becomes difficult to walk away untouched. Making eye contact is one of the most powerful things you can do as a human being.

Avoiding connection through eye contact is a common coping mechanism among the general public.

When a person reaches the traffic light, he tries to avoid making eye contact with the beggar who is standing on the side of the road. Because when he makes eye-contact, he will feel something, a connection that forces him to do something empathetic.

The thing is when you look someone in the eye, you’re not just seeing them, you’re connecting with them on a deep, human level. You’re acknowledging their existence and worth as a person.

Sawubona, a Zulu word meaning “We see you,” represents a powerful way of acknowledging and recognising the humanity in others.

It is about looking beyond the surface and seeing the person underneath, regardless of their background, socioeconomic status, or circumstances.

When you say “Sawubona,” you are not only making eye contact but also recognising the person’s inherent worth and value.

When you make eye contact and say “Sawubona,” you’re not just looking at someone, you’re seeing them for who they really are, regardless of their background, socioeconomic status, or circumstances.

As an entrepreneur, you can use this principle to guide your work and approach to social change.

Sawubona in business means focusing on building strong relationships with customers, team-members, with the communities in which we operate.

By seeing and acknowledging their needs, concerns, and aspirations, we can create solutions that are grounded in empathy and respect.

By seeing and acknowledging the people affected by poverty and inequality, you can create solutions that are grounded in empathy and respect.

You can work to understand their needs, concerns, and aspirations and collaborate with them to create lasting change.

When you make eye contact and acknowledge the humanity of those around you, you create a sense of connection and community that is just unbeatable.

It breaks down the barriers that separate us and helps us build a world that is more just, equitable, and compassionate.

Sawubona is about building empathy and connection, and it should be a guiding principle in creating social change that is grounded in respect and dignity for all people.

So don’t be afraid to make eye contact. Don’t be afraid to connect with another human being. It’s what we’re here for, after all. And who knows, you might just find that making those connections is what makes life worth living.

Open your eyes, see the world for what it is, and acknowledge the humanity of those around you.

Sawubona!