When you have a clear understanding of your ideal customer, you can focus your marketing efforts on them and cater to their needs.
But more importantly, you’ll know who is NOT your customer.
There is no customer called everyone. You might think that your product or service is perfect for everyone, but that’s not entirely true.
Not everyone is interested in what you’re selling, and that’s okay.
When you try to appeal to everyone, you end up appealing to no one.
So, take the time to identify your ideal customer, and then focus your efforts on knowing them.
Think of it like a first date. You wouldn’t start bombarding your date with sales pitches or trying to force them to buy something from you.
Instead, you would focus on getting to know them, listening to what they have to say, and finding common ground.
By doing so, you create a connection and build trust, which is the foundation of any successful relationship. The same goes for your business.
So, what does dating my customers mean? Does it mean like taking them out for lunch? I’m glad you asked.
Dating your customers means several options like:
- Getting a few of them in a room and conducting focus group discussions, you may offer them lunch for their time 😉
- Ask them open-ended questions, what does this make you feel? what would you like to see happen in order to make it better for you?
- Listen and observe your customers
- Conduct market research: Use surveys, and other research methods to gather information about your customers.
- Analyse customer data, there is plenty of market research done on various sectors.
- Engage with customers on social media: Use social media platforms to connect with your customers and engage with them in real-time. May be run some polls.
- Ask lots of questions and listen for answers, clues, cues, look for body language, facial expressions etc.
Whatever strategy you adopt, in order to have a decent date with your customers, it’s important to always listen more than you talk.
You want to spend time getting to know your customers, asking them questions, and listening to their feedback.
This approach shows that you care about their needs and are willing to go the extra mile to provide exceptional service.
Don’t waste your time or resources on people who aren’t a good fit for your business. It’s not about the quantity of customers, it’s about the quality of customers.
Get the right quality of customers first and then scale.
Knowing who your customers are will help you know who your customers are NOT.
This will save you time and emotional investment talking to the wrong people or building a wrong a product for the right people.
Imagine trying to sell a high-end luxury car to a university student who is living on a tight budget. No matter how hard you try, you’ll never convince them to buy something that is way beyond their means.
Spend time knowing your customers, not selling to them, but just getting to know them. Yeah, like dating 🙂