If you want to create a product that really resonates with your customers, you need to start with them, not your own brilliant ideas.

Simply put, start with your customers and working backwards to create a product that meets their needs, desires, and preferences.

This approach is about understanding what makes them tick, what they value, and what they’re willing to pay for.

You might be thinking, “But, I’m a genius! I know what my customers want before they do!”

You might have some good ideas, but you don’t know everything. And if you don’t take the time to understand your customers, you’re going to end up with a product that nobody wants.

So, how do you reverse engineer your product?

First, you need to do your research. Talk to your customers, listen to their feedback, and figure out what they’re really looking for.

Then, use that information to create a product that meets those needs. It’s not rocket science, but it does take some effort.

When you create a product that truly meets your customers’ needs, they’ll love you for it. They’ll become your biggest fans, your advocates, and your evangelists.

They’ll tell their friends about you, and your business will grow.