I held a masterclass for entrepreneurs today on how to give a pitch presentation, and I asked them to practice their pitches so I could give them feedback.
One of the entrepreneurs used humour in her pitch for her restaurant. She said:
What did the mayonnaise say when the fridge door opened? “Close the door, I’m dressing.” 🙂
I smiled at this pun and appreciated the use of humour in her pitch.
Using humour when pitching your business can be a powerful tool for entrepreneurs.
Humour can help you to break the ice, connect with your audience, and make your presentation more memorable.
Humour is like a commercial break from your serious stuff, it is small break to recharge and keep listening.
Just like a commercial break can provide a brief respite from the main programming, humour can provide a mental break from more serious or dense material.
A successful pitch should aim to connect with the audience on both an intellectual and emotional level.
While the logical and rational aspects of a pitch are important, it’s also important to appeal to the emotions of the audience.
By using language and stories that evoke emotions such as empathy, excitement, laughter or inspiration, a pitch can create a powerful connection with the audience.
This connection can help build trust and make the audience more likely to remember your pitch.
A pitch that talks to both the mind and the heart can be very effective in conveying a message and achieving its goals.
It’s important to use humour strategically and sparingly, so it doesn’t distract from the overall message of the pitch.