In the Zulu language, Sawubona means “We see you.” But it’s not just a simple greeting, it’s a powerful expression of empathy, recognition, and respect.

At its core, Sawubona is about acknowledging the humanity in others. It’s about recognising that we are all connected and that our well-being is intertwined with the well-being of those around us.

It’s about looking beyond our own perspectives and experiences and seeing the world through the eyes of others.

But Sawubona is not just a feel-good sentiment, it has practical implications for how we interact with others in our personal and professional lives.

When we see others, and truly see them, we are more likely to listen to their perspectives, understand their needs and desires, and build deeper, more meaningful relationships.

In business, the power of Sawubona is clear. When we see our customers, we are better able to understand their pain points and provide solutions that meet their needs.

When we see our employees, we are better able to create a culture of trust, respect, and engagement.

And when we see our competitors, we are better able to learn from their strengths and weaknesses and develop more effective strategies.

But perhaps most importantly, Sawubona can help us create a more compassionate, connected, and just world.

When we see others, we are more likely to act with kindness, empathy, and generosity. We are more likely to work towards solutions that benefit everyone, rather than just a select few.

I invite you, to use Sawubona daily. Take a time to see your coworkers, customers, friends, and family as humans. Listen to their stories and needs to establish deeper, more lasting relationships.

Sawubona is not just a word, it’s a mindset. It’s a way of seeing the world and the people in it and recognising the power of empathy, connection, and respect.

By embracing the concept of Sawubona, we can build a more compassionate, just, and connected world for all.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s