The Fifa World Cup 2022 is currently taking place in Qatar, and as is the case with most tournaments, there are some interesting stories to learn about.

Often there are four [4] stories.

People can make sense of these four distinct forms of stories.

It’s common to see them in sporting events, but any individual or organisation, regardless of industry, can use these for good connecting use…

The talented team that keeps churning out strong results.

The strong team that is not performing up to its potential.

The surprisingly unexpected talented team.

The one who is on the rise, the up-and-coming team.

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