In 1935, Erwin Schrodinger, in an attempt to explain the Copenhagen interpretation of quantum physics, proposed an experiment where a cat is placed in a box with a sealed vial of poison that will break open at a random time.

Since no one knows when or if the poison has been released, until the box is opened, the cat can be thought of as both alive and dead.

Just like Schrodinger’s Cat, your chances of success in your business can be thought of as both good and bad, we really don’t know. It is only by opening the box [starting the business] that you’ll find out which it is.

There are instances when really trying something firsthand is the greatest way to figure out whether or not one will be successful.

Open the box.

Until you do, [open box, start the business], your situation is a Schrödinger’s cat.