It’s possible that the product’s packaging, marketing and tagline have been refreshed, but it’s not apparent whether or not these updates have been reflected inside the box [where it really matters] or what kind of investment has been made to make the product better.

Changing the package without improving the contents has no effect on the message.

Changing the outside look without improving the inside operations will fall short of expectations.

We don’t need better marketing. We need better products.

We need better products created by reputable companies, led by courageous entrepreneurs who can look us in the eye of their customers and declare, hand on heart: “This really will make your life better because we put you first.”


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