A donkey is stuck in the middle of the road trying to decide to go left and eat the hay pile 1 or go right and eat the hay pile 2, both equally attractive choices.

In trying to decide, the donkey wastes all his time and dies of hunger.

This paradox is called Buridan’s Ass. Buridan’s Ass is an illustration of a paradox in philosophy in the conception of free will. It is named after the 14th-century French philosopher Jean Buridan, whose philosophy of moral determinism it satirises.

If only the donkey realised that he could have very well first had hay pile 1 and then hay pile 2 or vice-versa, he would be alive and kicking ass!

There are instances when the decisions that need to be made should not be mutually exclusive, they should not be “either-or” propositions.

If you make a choice and it turns out to be the wrong one, you can always take what you’ve learned from that experience and choose differently.

People who are good at swiftly making decisions are always successful entrepreneurs.

When two alternatives are equally excellent or poor, they throw a coin and choose one.

If they make a terrible judgment, they may simply retreat and make a new call.

As their startups grow, they should ensure that Buridan’s asses [indecisions] don’t prosper. If they see one, they must kick him in the behind. 🙂