Subtle is a cousin of beautiful.

Subtle beauty is almost indefinable and makes your offerings seem special; achieving it requires modesty and self-awareness.

A special business/brand/offerings may desire to exhibit subtle beauty rather than being exhibitionist and objectifying itself.

Those with subtle beauty don’t scream for attention, but instead are happy with who they are without having to manipulate others through using their physical beauty to feel that way.

Subtle design and messaging challenge the user to make her own connections instead of spelling out every detail. Connections we make are more powerful than connections made for us.

If Amazon and Nine West had been called “reallybigbookstore.com” and “tonsofshoes.com” it might have made some early investors happy, but they would have built little of value.

Subtle details demonstrate power. Instead of being in an urgent hurry to yell about every feature or benefit, you demonstrate confidence by taking your time…