Jeff Bezos was asked how Amazon would look in ten years given all the technological developments.

Amazon prefers to focus on what won’t change over the next decade, he said. Customers may switch shopping devices, but they’ll always prefer low costs. Amazon stays on track by focusing on constants.

News media and blogs called this Bezos’s wise counsel to businesses.

This, in my opinion, is one of the most valuable pieces of life advice.

As we think about our life in the following years and decades, it should be evident that most things will change and that we’ll change more than we can anticipate. We should instead focus on our values and principles, which won’t change.

Certain things will not change regardless of how rapidly the world and technology evolve.

Having strong principles and values, being kind, serving with love, humility and respect, good manners, doing work that matters, showing up with a smile and putting in the effort will not change despite advances in technology.

As we adapt to changes in our surroundings, we should consider ideals and principles that won’t change.

Take a hard look at your business and ask yourself what will not change and what your customers will appreciate throughout time in the midst of change.

In Shakespeare’s ”Julius Caesar,” the title character Julius Caesar declares:

”But I am constant as the Northern Star, of whose true fixed and resting quality there is no fellow in the firmament.

Caesar means he’s as unchanging as the Northern Star and nothing is as constant as he.

Mastering things that won’t change helps us weather stormy transitions.

Build your business around stable things.

We should be as constant as the Northern Star on things that matters.

PS: When Caesar said I’m as constant as a Northern Star, he was referring to the fact that he was not going to change his mind to free Publius Cimber, this lead to the conspirators killing him.