Your best idea…..

… is not necessarily the most profitable.
… may be the one ridiculed.
… is true.
… might be tried out for free.
… can be explained in 140 characters or fewer.
… may appear insignificant.
… may not be yours.
… is rare.
… might be exclusive.
… is already out there.
… is unique.
… makes a good promise.
… is not for everyone.
… is untested.
… is chance.
… others have attempted it.
… retells an old story.
… is scary.
… does not need the permission of others.
… is the one they said wouldn’t work.
… could be given away for free.
… is your passion.
… could be boring.
… is kind.
… gives life.
… occurred out of the blue.
… is on the verge of existence.
… you love it.
… may fail
… deserves to be seen.
… changes people’s perceptions.
… addresses an issue.
… hasn’t arrived.
… needs a due date.
… provides joy.
… easy to share
… alters emotions.
… matters

What else?