Safer with your enemies

In a recent sermon, TD Jakes stated something that I thought was extremely intriguing. I paraphrase: _________________________________ Sometimes your enemies become safer than your friends. Because you don't defend yourself against your friends, you let your guard down, and it's usually those friends that will throw a javelin at you in return. You know you…

Marketing 101

Ineffective marketing => just mentions features Effective marketing => emphasises the problems that the features solves. Excellent marketing => emphasises the impact of the features' solution have on customer's lives. It is always about how the customer's life is made better as a result of the product. Work from the customer's perspective first and then…

Tap into their emotions

Your marketing efforts should be focused on the advantages that the product you're selling provides to its consumers. It is not a matter of naming a series of product features. Demonstrate to customers how it may make their lives better by using it. It is more important to consider how it will make people feel…

Words matter

When you change your words, you can change your body posture and the way your company or team interacts with customers and partners in a very big way. When you're ready to claim credit for anything, consider saying "us" instead of "I." Instead of using the word "we" to avoid taking responsibility, try using the…

Startup Humility: Learning from others

Building a startup might take a long time since it may also comprise the following elements: You learn to be humble and considerate to others. You come to the realisation that your first few ideas are actually not so smart. In the process of learning from the mistakes of others, you come up with a…

Happy Birthday to the legendary Pierluigi Collina

Happy birthday to the legendary Pierluigi Collina who turns 62 years today If the Italian was officiating you knew it was a big game. Named FIFA's best referee for 6 consecutive years and widely considered the GOAT. He was that ref that had an inbuilt VAR in his eyes. Pierluigi could communicate in 4 languages…

8 Weeks Online Customer Care Course

Let us take a look at some cold, hard, and entertaining facts. When I searched for the hashtag #me on Instagram one morning in mid-September, I received over 123 million hits. A total of 466,000 new people had been added in only 18 hours. Assuming we round that number up to half a million every…

Failing Forward: Why bring up the subject of failure?

This blog is full of discussions on failure, the emotions associated, getting ourselves up, focusing on the process, and learning from them. I thought I would explain why I do it. There are not enough blogs about everyday living on the internet. There are several blog postings about how to effectively sell, advertise, and create…

Book Review: Einstein: His Life and Universe by Walter Isaacson

The task of writing a biography of one of the world's most well-known geniuses will always provide a difficult job. However, Walter Isaacson does an incredible job of delving into Albert Einstein's life and intellectual abilities in this book. Isaacson pulls together Einstein's geopolitics, religion, cultural effect, philosophy of science, amorous relationships, powers of abstraction,…