Your marketing efforts should be focused on the advantages that the product you’re selling provides to its consumers.

It is not a matter of naming a series of product features.

Demonstrate to customers how it may make their lives better by using it.

It is more important to consider how it will make people feel than just what it will accomplish.

If they use it, will it make them smile? Will it make them feel loved? Will it make them feel comfortable, proud, safe, belonging, inspired?

Tap into their emotions.