Certain topics you have heard or read about before.
However great writers have the ability to take the same topic and reposition it in a way that you appreciate the topic again and even better.
For example, in his book, The Psychology of Money, one of the things Morgan Housel says is:
“Be nicer and less flashy. No one is impressed with your possessions as much as you are. You might think you want a fancy car or a nice watch. But what you probably want is respect and admiration. And you’re more likely to gain those things through kindness and humility than horsepower and chrome.”
To gain respect and admiration, being kind and humble can trump horsepower and chrome.
This hit hard.
Ps: Humility is not thinking less of yourself.