The window on analysis is shrinking. There is a lot of isiphithiphithi [busy traffic] out there.
People are moving so fast now that they do not have time to think. They are scanning, swiping, clicking, liking, tweeting and moving on at full velocity.
They are making decisions based on feelings not facts. Often choosing not because of what they think, but because of how something makes them feel.
What does this mean for your business?
If you want people to act you must make them feel.
If they say I will think about it, you have lost them… they are gone and on to the next thing.