Often we look for profound in things.

We like a profound speaker, a profound author. A TV show that is profound gets more viewership.

We look for people, preachers, poets, singers, artists who are profound and will give us goosebumps.

No goosebumps, no followers.

I woke up this morning asking myself: “So, what is something profound you are going to share as your sawubona lesson for the day?”

Wrong question, I soon realised.

I have learned never to aim for profound, no goosebumps. Instead, I find it is better to just focus on something meaningful I have learnt.

There are a couple of reasons this works better.

First, profound for whom? There are very few concepts that might seem profound for everyone.

Instead of attempting to please everyone, just write for two people, yourself and one other person who you know reads your blog.

Next, it is hard to be authentic if you are working too hard to position yourself.

I am no multi-million rand entrepreneur or venture capitalist imparting pearls of wisdom.

I am just a student of life sharing what I learnt or observe.

I’m sure this does not work for many. It works for a few. That’s fine, they know what they are signing up for.

Finally, if you put too much pressure on yourself, it becomes easy to just not show up. That is part of the magic, too.

So, a note for this weekend and the coming week: just show up, be authentic, and do what you can with what you have where you are. 

And, who knows.. every once in a while, you might just outdo yourself.

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