Values.

The most important thing.

Your values inform how you think of money, of family, of society.

Values are important as they indicate what matters to us. 

Our values can be the foundation of a winning strategy because what we believe determines what we do.

Values are the beginnings of the signals we send and the stories we tell to the world.

What we choose to do or not to do is a sign of what matters to us and in turn, helps people to decide if they want to align with our brands or ideas.

If your values are not aligned with your partner, a fight is inevitable.

It is not about right or wrong, good or evil.

It is just about values. 

Don’t go into business with people who don’t share your values.

First the values, then the rest.

Image by Rene Gossner