The best way to get attention then is to give it unconditionally first.

To really understand the worldview your customers and colleagues.

To anticipate what people need and want.

To do things without considering what the payback might be down the line.

To create experiences without calculating what the return on investment will be tomorrow.

To stop expecting and begin caring.

To start whispering, “Sawubona, we see you” instead of screeching: “LOOK AT ME”.

We don’t have to follow the pack or conventional wisdom and we don’t have to look for an angle to leverage.

When we give them attention, we get their attention.

Image by Timur Kozmenko