Unread books are more valuable than read books

“The writer Umberto Eco belongs to that small class of scholars who are encyclopedic, insightful, and nondull. He is the owner of a large personal library [containing thirty thousand books], and separates visitors into two categories: - those who react with “Wow! Signore, professore dottore Eco, what a library you have ! How many of…

Thinking beyond customer needs

A couple at the cafe order two teas and one cake with two forks. The story the woman has told herself is that they are sharing the cake she ordered. Halving the damage. The guy quietly sips his tea as she slices the cake into squares and begins eating the smaller pieces, picking around the…

MyBiggestBlunders | The danger of being too attached to your business | Kgomotso Gule

https://www.youtube.com/watch?v=XWQD-NTzi_8 We all know how committed entrepreneurs are to their businesses. They call it their “baby”. This motivates them to devote themselves entirely to their project, whether it is profitable or not. However, this emotional attachment may become their Achilles’ heel. In this talk, Kgomotso Gule, a consultant, researcher, and entrepreneur, shares his story of…

Knowing what you don’t know

The most unhelpful assumption we make as entrepreneurs is that our customers know why they need our products or services. From there we think our job is to offer proof, to tell people why we are the best alternative. The first rule of innovation, entrepreneurship and marketing is to understand the customer’s pain points [often…

Maybe you are trying to do two things at once

“The first is making exactly what you want, for you. And the second thing is making something for those you seek to connect and change. Pursuing either is fine. Pursuing both is a recipe for unhappiness, because what you’re actually doing is insisting that other people want what you want and see what you see.” …

Does pineapple belong on pizza?

Is it Geoff or Jeff? Which joloff rice is nicer? Nigerian or Ghanaian? Does toilet paper hang in front or back of the roll? One of the arguments that goes a way back is: Does pineapple belong on pizza? Does pineapple belong on pizza is one of the few culinary questions that has sparked a…

15 Lessons from My Biggest Blunders – 13 May 2021

Yesterday we have another amazing session with four entrepreneurs sharing their biggest business and professional blunders. Here are some of their blunders and lessons learned: Don't be too attached. Your services may be irrelevant in the near future.Reinvent yourself. The market is always changing. Learn to delegate. Work On your business, not IN your business.Who…

What is your failure strategy?

Everything runs like clockwork when all staff members show up for the hectic Sunday morning shift at the cafe. Customers are greeted at the door, informed about delays and offered a drink while they wait for a table. The whole system falls apart when one team member calls in sick. The restaurant staff double as…

How great products are born, not made.

When you are designing a product or service it is easy to believe that making it the best in the world is what gives you a competitive advantage. But the thing about ‘best’ is that it’s subjective. ‘Best’ is not determined by you, it is your customers and users who decide. The truth is that…