As a startup entrepreneur, the best investment you can make is to build a simple prototype.

One of the most effective ways to visualise your thinking is through a prototype designed to transform ideas into tangible, workable artifact.

A prototype is worth more than 100 pages of planning docs.

“If a picture is worth a thousand words, a prototype is worth a thousand meetings” Tom and David Kelly, IDEO

Meetings usually involve people talking past each other, whereas a prototype gives you something concrete to discuss.

Visualising a solution can short-circuit conversations that go in circles and build alignment

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