Having a great product is great when you start a business, but a great product not the same as having a great business.
A profitable product is not the same a profitable businesses.
That’s why it is important to know your numbers, because in business if you don’t know your numbers you don’t know your business.
No bookkeeping in place, you can’t even tell me how much profit you have made.
If you don’t know your numbers you will always complain that the business is not working. How will you improve your numbers if you don’t know them?
Know your numbers, in and out of your business, know how much it takes to operate a regular day, know how much cash your business will burn a day.
Know the potential earning your business can make a day, have projections.
If you don’t know your numbers, the business will fail.