Been reading The Creativity Code: How AI is learning to write, paint and think by Marcus Du Sautoy, and I found the following paragraphs on Chapter 5 very interesting and worth sharing:


“It is an extraordinary fact that 90 per cent of the world’s data has been created in the last five years.”


“This flood of data is the main catalyst for the new age of machine learning. Before now there just wasn’t enough of an environment for an algorithm to roam around in and learn. It is like having a child and denying it sensory input. We know that children who have been trapped indoors fail to develop language and other basic skills. Their brains may have been primed to learn but didn’t encounter enough stimulus or experience to develop properly.”


“The importance of data to this new revolution has led many to speak of data as the new oil. If you have access to data you are straddling the twenty-first century’s oilfields. This is why the likes of Facebook, Twitter, Google and Amazon are sitting pretty – we are giving them our reserves for free.”


“At the heart of machine learning is the idea that an algorithm can be created that will find new questions to ask if it gets something wrong. It learns from its mistake. This tweaks the algorithm’s equations such that next time it will act differently and won’t make the same mistake.”


The creativity code is a good book if you want to understand the inner working of artificial intelligence and how it affects the creative sector.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s