Every one of us is a marketer.

Whether you are running your own startup or full time employed.

We spend our days persuading people to do what we want them to do.

“Buy now.”

“Click here.”

“Please retweet.”

“Only 5 4 left.”

“Don’t drink and drive.”

“Eat your veggies and you will grow big and strong.”

We are always selling something.

Knowing this, you could decide to either spend your time working out how to make people act in the moment and do what you want them to do.

Or

You could think about how you would like to make them feel in the long run.

Focusing on the latter goes a long way in building a sustainable business [and relationships]