The way you do business. The culture of your team. The joy in your work. The way you talk to people.
Is it better than what you portray on the internet or worse?
Would your fans be surprised for the better or for the worse if they got to see a true day in the life?
Would your customers be surprised for the better or for the worse if they saw how you treat your team?
Are you only nice in front of people but the opposite behind closed doors?
In either case, work to make it better.