You know there is no money in the bank.
You know you are weeks away from bankruptcy.
You know you can’t guarantee payroll.
You know you can’t guarantee the goods will be delivered.
It’s scary. It keeps you awake at night.
Just make sure you keep your fears to yourself.
Keeping a poker face and grace like a swan, when you are furiously paddling inside… all the while hoping that there will be a turn in fortunes.
Your job is to pretend the future is certain.
Investors, customers, staff, everyone wants a future without uncertainty.
Most people can’t handle knowing of all the risks.
So don’t tell them.
If you can’t pretend, you can’t be an entrepreneur.