An artist friend of mine Richard was telling me that he doesn’t care what his customers think.
Instead, he writes and creates for himself.
If his customers like it, fine. If not, fine.
This is the gutsy statement of an artist.
Fortunately for Richard, there is a high correlation between what he likes and what the market likes.
The power of his conviction, though, is that instead of being joyful when he runs into a customer who thinks the way he does [and annoyed at those that don’t], he is comfortable enough with his sense of art and craft and quality that it is enough.
He does it for himself.
He actively ignores the market.
If you are strong enough to do that, more power to you.
If you do your art and the market rejects you, though, you need to make a choice. If your art has no market, it is still art. It just might not be a living.
Image by sebastiano iervolino