The concept of “SAVED BY THE BELL” has been made famous in boxing where a boxer is saved by the bell before he is knocked down.
This concept was however used in the 17th century in the UK where it was discovered after some coffins were opened after few years of being buried, some coffins had nail marking/scratchings on the inside cover.
It was concluded that some people were certified dead & buried but some of them were actually in a coma and would wake up after a couple of days.
So it was decided to attach a bell on the coffin, the idea being that if they were buried but later revived, they could ring the bell and be saved from an unpleasant death.
It is interesting to see stories of products, innovations, concepts and brands that started as one and change into something different.
BMW’s first product was a manufacturing of fighter jets aircraft engines. Some people believe the BMW logo means the white/silver propeller blade spinning against a clear blue sky.
Following the end of World War I, BMW remained in business by producing motorcycle engines, farm equipment, household items and railway brakes. The company produced its first motorcycle, the BMW R 32 in 1923.
BMW became an automobile manufacturer in 1928.
From manufacturing fighter jets engines to manufacturing cars.
It is interesting what happens when we adopt to changing environments, we survive difficult conditions. The adapt or die mantra.
Innovation that adopt and adapt to ever changing environments succeeds.
Charles Darwin says:
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.”