I’m watching an interview of Ken Kocienda by Frank Chen of a16z where Ken shares insights from his book: Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs.

One interesting anecdote was from the team’s experience when they were building the first version of Safari into the MacOS.

When Ken shared that Steve used to make it to the engineering demos [equivalent of regular stand-ups/status checks], Frank wonders how the CEO of Apple found time to do so.

Ken’s response is “focus” – one of the words that he believes best described Steve Jobs.

Similarly, Ken talks about Steve effectively being the only Product Manager for the 20 odd person team that delivered the first version of iOS. 

Apple famously did very few things and that meant Steve could stay on top of each of these projects at a granular level.

There’s a famous Steve Jobs quote on focus that I’m sure we’ve all come across: 

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are.”

These anecdotes brought that quote to life for me. The next step is to take action.

So much to learn…

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