You took initiative.
You asked a question no one was asking.
You decided you will do something that you thought mattered.
And you delivered.
Many in your target audience came right back and told you they were glad you were attempting it. They loved it.
“Thank you showing up and doing this”They said.
Except for one [and there is always that one] who gave you a one star review for your attempt.
They told you they did not want it and that they were not supportive of what you were trying to do.
Now, when you go home that night, you are most likely going to find yourself obsessed with that one person who gave you the one star review.
Why did they say what they did? If the review was anonymous, who was this person?
The best tip I have received for dealing with one star reviews is a post from Seth that said a one star review is simply someone saying: It is not for them.
Not everyone loves Cheeseburger and Coke or Beyonce.
Yes, we may be able to address some of the one-star reservations with better storytelling.
What I have learned is that even if you prove them wrong, they will shake their head disapprovingly, still give you a one star review and move on to critise someone else.
But, most likely, the best response is to take a deep breath, say: “thanks for letting me know,” and continue delivering for those who care.