When ideas spread, we often assume that their success happened en masse and out of the blue.
One day an idea is invisible to us, the next it is everywhere.
The truth about ideas that fly is that they gain traction in increments.
One story, one believer, one advocate at a time.
We earn the right to speak to more people by delighting the first one.
Delight the first person, then the next, and the next and so on and so forth…………