If we want our ideas to be embraced, we have two choices.

We can shout to be heard, or we can listen to understand.

When we shout, we are not even sure who is listening.

We assume because we are shouting people are listening, but we mistake hearing for listening. They may hear our noise, but not listen to it.

When we listen to understand, instead of shouting, we know what the listener is ready to hear next.

We all know which strategy has the best chance of succeeding.

People are likely to act in our favour when they feel listened to.

When you listen more than you talk, you learn more and you make others feel valued.