Three simple questions we are often reluctant to answer.

When you sit with the discomfort of reflecting on them before you embark on a project, you will be clearer about what the world needs from you and why.

You will also have the beginnings of the story your customers wants to hear.

Why do the people you want to serve need your product or service?

Why are you the person or the company to bring this project to life for this audience?

Why is now the ideal time to begin?

And the bonus question.

What is the story only you can tell the people you want to matter to?