The fine print never seems to make the offer better.

Maybe perhaps that’s why we rarely read it.

The fine print will never say: “Win R5,000” and then upon reading the fine print it’s R6,000 and on top of that they are going to cover all the taxes.

It is never: “Win an autographed guitar” and then upon reading the fine print it is not only the guitar but five zoom guitar lessons with the person who autographed it.

It is never: “Guaranteed or your money back” and then upon reading the fine print you not only get your money back but they will buy you another one, any brand of your choice.

It is never: “We will discount your tuition fees” and then upon reading the fine print it not only discount fees on your tuition fees but we will cover all your textbooks.

No, the fine print always serves to undermine the exciting, advertised part of the offer.

But what if you did it the other way?

What if in offering your products, the fine print was even better than the big print?

Just a thought.

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