Think of a person you love to be around, someone you have rich and satisfying conversations with.
It is likely your conversations are a two-way exchange including acknowledgement, pauses and even moments of silence.
Those conversations that makes you think even hours after they have ended.
Compare that to how we communicate with our customers.
To have meaningful relationships with our customers, we need to be able to connect with them by having rich and satisfying conversations with them.
Not selling, not complaining, not talking endlessly, not trying to prove your smarts, but connecting, listening and meaningful conversations.
Our customers have a voice and it is our job to make them part of the conversation.
Because when we listen to and engage with customers our businesses benefit in ways we might never have imagined.
Nothing compares to a beautiful conversation with a beautiful mind. Be brave enough to start a conversation that matters.