Stop worrying about how to get attention.
Start paying attention.
Stop obsessing about creating awareness.
Start being more aware.
Stop making people want things.
Start making things people want.
Stop analysing the data.
Start seeing the people it represents.
Stop trying to be more interesting.
Start being interested.
Stop thinking about their advantage.
Start with your agency.
Stop keeping score.
Stop wondering about what is next.
Start here and now.