In business as in life, we seek out what we think is the quickest route to the outcome we want, then we get frustrated when things do not work out as we hoped they would.

When our expectations do not match our capabilities, or the customer’s worldview, or the marketplace’s readiness, we push harder, trying to hurry things along before it is time.

Sometimes what we need is more patience and more time to work out how to turn aspirations into outcomes.

Slow and steady is often the quickest way to get to where we want to go.