In this episode I talk to a Brand Strategist, Mr. Bogosi Motshegwa.
Bogosi is a strategic planner at Thinkerneur, a brand strategy consulting firm and is an Advisory Council Member at Vega School of Design.
We talk about what Bogosi calls the thinking before the thinking of brand strategy. We delve deeper into what this thinking looks when creating a campaign.
Sawubona Bogosi:
