How you design the product changes how it feels to use it.

How we look at people affects how we see them [sawubona].

How you train your staff changes how the customer is treated.

How we greet and welcome customers affects how they feel.

How we talk to people who are deemed less important, tells more about our character.

How you answer an email changes how the recipient responds.

How much of yourself you bring to work changes how you perform.

How you deal with an upset client, sets the tone for a lifetime client or a lost client.

How we do things, often matters more than what we do.

As Simon Sinek would say start with why, but equally important is how you start, how you proceed and how you finish.

Having tact matters. 

In a world where more people understand the impact of how they do things everything changes.