Every one of us, regardless of where we were born, how we were brought up, how many setbacks we have endured or privileges we have been afforded, has been conditioned to compete to win.

Ironically, the people who create fulfilling lives and careers, the ones we respect, admire and try to emulate, choose an alternative path to success.

They have a powerful sense of identity.

They know who they are.

They don’t worry about differentiating themselves from the competition or obsess about telling the right story.

They tell the real story instead.

Successful organisations and the people who create, build and lead them don’t feel the need to compete, because they know who they are and they are not afraid to show us.

How about you?

What do you stand for?

Where are you headed and why?

What has been the making of you?

What will make your career or company great?

You must be able to answer these questions if you want to build a great company, thriving entrepreneurial journey or fulfilling career.

The true love story is the story where are first secured in yourself.

True love story is where you know you are enough.

True love story is where you stop competing and start succeeding by being who you are, so you can do work you are proud of and create the future you want to see.

You don’t need to compete when you know who you are.


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