One day you will disappoint a customer.

Sooner or later, you will let someone down.

You will let her down by failing to do the thing you promised.

Her reality will come short of her expectation.

She will leave that day feeling like she got less than she paid for.

But more than that, she will stop trusting that you will keep your word next time around.

Things do not always go to plan. Mistakes happen.

That is why it is important to allow for them.

You are human. You won’t always get it right.

But you can find an opportunity to delight, especially when you disappoint.

A mistake does not always have to end in disappointment.