Every day, we sell ourselves in adjectives that sell us short.
Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper.
We have abandoned the effort of showing, for the convenience of telling.
It is far easier to say I’m an accountant, than to show the impact of your accounting skills.
There is a better way.
Don’t just tell us about the features and benefits of your product.
Show us how that product changed the lives of the people who used it.
Don’t just tell us about the services you offer.
Show us how you helped your client achieve the outcome they dreamed of.
Don’t just tell us about your skills and expertise. Show us the impact those skills and expertise had on someone or something.
Don’t tell me you are a startup entrepreneur, show me your prototype.
Don’t tell me you are a mentor, show me the impact of your work on your mentees.
Telling me you care makes me feel good, but showing me that you care makes me happier.
Your work matters. Show us, don’t tell us.
Showing always works better than telling.