What would happen to wedding planners if people suddenly stopped having weddings?
The term industrial complex usually refers to a mutually beneficial relationship between policy makers [usually the government] and various businesses within an industry.
The military-industrial complex is probably the most widely discussed industrial complex. This refers to the relationship between a government’s armed forces and the private companies that profit from the sale of weapons.
The relationship between those entities is beneficial because the government benefits by obtaining weapons, and the arms industry benefits by selling weapons. The relationship is said to influence public policy and encourage war.
The prison-industrial complex is another example, in the USA where prisons are privatised, prisons are ran by companies who profit from having inmates in prisons. More prisoners, more money for the private companies running prisons.
Today we now have the wedding industrial complex. Where more people are encouraged through TV to have big weddings. Big weddings means more money for event planners.
There are plenty of wedding shows on tv, actually there are singles shows [The Bachelor, Bachelorette, Date My Family], followed by wedding shows [Our Perfect Wedding].
What we have seen is more money spent on wedding days, to an extent that the couple enter into huge debts to fund the big wedding, that they end up with huge debts that they will pay for years after the wedding day.
In some instances, some couples would divorce due to financial strains as a result.
More focus, planning and investment is on the big day, and less on the morning after the big day, marriage.
In business, the same principle is applied by entrepreneurs.
Entrepreneurs focus and invest more on product launches, and less on the long term operations of the business.
Product launches are perfectly planned, but no business plan in sight for the entire business.
I guess the product launch is sexy, glitzy and glamorous, running business is hard and not so sexy.
A big wedding celebration is very sexy, but a marriage is…. hhhmmm well….
Running a business is a lot more important than starting one.
Choosing and preparing for the job you will do for the next career is a much more important task than getting that job.
Serving is more important than the campaign.
And a marriage is always more important than a wedding.
It is tempting to focus on the product launch, on the interview, on the next thing. Tempting, but ultimately a waste.
Our culture is organised around transitions, but transitions are a distraction.
What it says on your wedding invitation does not matter a whole lot in the long run.
Invest more in the long. The long run tends to live longer than the one day event.
So back to the question: What would happen to wedding planners if people suddenly stopped having weddings?
No big weddings, will mean less profits for wedding planners, but it will also mean less financial strains for the new weds, leaving them with a “happily-ever-after” that truly matters.