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People remember your talk, pitch by how you end it.

“I have cherished the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities. It is an ideal which I hope to live for and to achieve. But if needs be, it is an ideal for which I am prepared to die.”

“‘Free at last, Free at last, Thank God almighty we are free at last.”

We remember these talks by how they were concluded. They connected to the heart.

A lot of people can’t remember the bulk of what was in these talks, but they remember and can quote the closure verbatim.

Closing your pitch/talk with a memorable and emotional note, creates a lasting impression to your audience.

Leave your heart on stage.

Yes, by all means make sense, make a lot of sense, appeal to the brain, but also connect the heart.

Appeal to the heart.

  • Why You? Of all the things you can do in the world, why this one?
  • Why do you care about solving this problem for your customers?
  • How has your life been affected by this industry and business? Don’t be afraid to be personal.
  • Why should your audience have confidence that you will do what you say you are going to do?

The following are some examples of how to leave your heart on stage:

“My father passed away due to cancer, and I promised myself that I will pioneer this innovation that detects cancer in early stages. I do this as a way of honouring his life, to save the lives of others.”

“I’m passionate about entrepreneurship development, this academy I started because I got tired of seeing people struggle without hope. This is my way of equipping with the skills to pick themselves, instead of waiting to be picked.”

“I know the pain of sleeping on an empty stomach, I do this project to prevent other kids from this pain.” 

Oh and when you are done, don’t forget to say:

Thank You.

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