After articulating your problem, the next step is to introduce your product or proposed solution to the problem.
This is the entrepreneur’s favorite part. You get to talk about your project, your baby, the one you have been working hard on.
The danger with this part is that you get carried away talking about your product that you run out of time to discuss other aspects of your pitch.
Your product is not your pitch. Your product is part of your pitch.
As simple as possible what does your product do for the customer?
How does it work?
How have you tested it with customers?
Be sure not to let the product dominate the pitch.
Ensure that your product does address the problem identified.
Often the unintended consequences of pitching a product, is that your product does not directly solve the problem, but instead, it creates another problem.
There has to be a link between your product and the problem.
Tips to note:
- Don’t get carried away talking about your product only in your pitch
- Avoid getting too technical in your pitch
- Articulate the impact of your product to your customers
- Have a before/after impact [before your solution, after your solution]
